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BBA (World of Work)


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    Undergraduate programs

    BBA (WOW - World of Work)

    Special Emphasis on Entrepreneurship


    The BBA (WOW- World of Work) programme has two phases. The first phase aims to provide students with hands-on industry experience and insights into the evolving economy, equipping them with a competitive edge to address real-world challenges. The second phase focuses on applying practical experience through application-based learning.

    Recognised as one of the best BBA Entrepreneurship colleges in Bangalore, this programme develops students' entrepreneurial awareness and skills, enabling them to transform innovative business ideas into successful ventures. As one of the top BBA Entrepreneurship colleges in Bangalore, we at the Center for Management Studies (CMS) in JAIN (Deemed-to-be-University) ensure a comprehensive approach that integrates an understanding of critical areas such as Finance, Marketing, Human Resources, and International Markets alongside current matters, cultural and social awareness, and presentation and writing skills.

    The programme is ideal for students pursuing a BBA in Entrepreneurship and Family Business, offering a customer-centric approach through our SPIN Model in Entrepreneurship. The institution stands out as the best college for BBA in Entrepreneurship for those aspiring to excel in the dynamic world of business.

    Program Code

    006

    Duration

    The subjects in BBA Entrepreneurship are segmented across 4 Years and 8 Semesters.

    Credits

    3 years - 120 Credits
    4 years (Honours / Honours with Research) - 160 Credits

    Eligibility

    The minimum qualification required to apply is a pass in the 10+2 Science, Commerce, or Arts examination from PUC, ISC, CBSE, or an equivalent board.

    Our programme is tailored for aspiring students pursuing a BBA in Entrepreneurship. It offers a robust foundation in business and innovation. The Center for Management Studies (CMS) in JAIN (Deemed-to-be-University) is recognised as one of India's top BBA Entrepreneurship colleges. We provide an academic framework that supports entrepreneurial growth. If you are searching for the best BBA in Entrepreneurship colleges in India, the programme at the Center for Management Studies (CMS) in JAIN (Deemed-to-be-University) is ideal for shaping your future career path.

     


    Curriculum Structure

    The curriculum is meticulously designed to provide a strong foundation in business principles while fostering entrepreneurial skills and innovative thinking. Recognised among the best BBA Entrepreneurship colleges in Bangalore, the programme integrates academic theory with practical application, preparing students for real-world challenges. Students can aim to pursue a BBA in Entrepreneurship and Family Business or explore dynamic business opportunities. The Center for Management Studies (CMS) in JAIN (Deemed-to-be-University) stands out as one of the top BBA entrepreneurship colleges in Bangalore, offering a holistic approach to the BBA entrepreneurship course.

    Semester I

      • Language - I (Kannada/Hindi/Sanskrit/Additional English)
      • English - I
      • Managerial Accounting - I
      • Introduction to Entrepreneurship
      • Design Thinking and Innovation
      • Start Up Effectiveness
      • Mind Management & Human Values - I

    Semester II

    • Language - II (Kannada/Hindi/Sanskrit/Additional English)
    • English - II
    • Introduction to Sector-wise Start-ups
    • Contemporary Marketing Practices
    • Quantitative Analysis for Decision Making
    • Mind Management & Human Values - II
    • Project - 1

    Semester III

    • Entrepreneurial Finance
    • Finance
      • DSE - 1 Macro Economics
      • DSE - 2 Start-ups in Financial Services
    • Food & Beverages
      • DSE - 1 Food Science
      • DSE - 2 Society, Lifestyle and Food
    • Textiles and Apparels
      • DSE - 1 Introduction to Textiles
      • DSE - 2 History of Costumes
    • Minor Specialisation: Direct Tax
    • General Elective-I
    • Basics of Design
    • Environmental Studies

    Semester IV

    • Business Law
    • Finance
      • DSE - 3 Monetary Economics
      • DSE - 4 International Finance
    • Food & Beverages
      • DSE - 3 Introduction to F & B
      • DSE - 4 Nutrition and Food Web
    • Textiles and Apparels
      • DSE - 3 Visual Merchandising
      • DSE - 4 Distribution Management
    • Minor Specialisation: Indirect Tax
    • General Elective-2
    • Indian Constitution
    • Project - 2

    Semester V

    • Managerial Accounting – II
    • Advertising and Digital Marketing
    • Finance
      • DSE-5 Security Analysis and Portfolio Management – I
      • DSE-6 Mergers and Acquisitions
    • Food & Beverages
      • DSE-5 Food Standards and Quality
      • DSE-6 HORECA
    • Textiles and Apparels
      • DSE-5 Managing Luxury Markets
      • DSE-6 Sustainability and Fashion
    • Minor Specialisation: Brand Management
    • General Elective-3
    • E- Commerce

    Semester VI

    • Labour Law
    • Pricing and Sales Management
    • Finance
      • DSE-7 Security Analysis and Portfolio Management - II
      • DSE-8 Behavioural Finance
    • Food & Beverages
      • DSE-7 Hospitality Management
      • DSE-8 Food Technology
    • Textiles and Apparels
      • DSE-7 Production and Operations Management
      • DSE-8 Import and Export of Apparels
    • Information Systems in Start-ups
    • General Elective - 4
    • Cyber Security
    • Project - 3

    Value Added Programs

    The BBA—Entrepreneurship (WOW) programme also offers value-added programmes like Toastmasters International, Stock Market, Digital Marketing, and Graphic Designing for the integrated development of its students. These programmes and courses focus on many skills, ranging from effective communication to shaping the most promising entrepreneur. As one of the leading BBA entrepreneurship colleges in India, we ensure that our students receive a well-rounded education beyond traditional business management. This comprehensive approach prepares students for success in BBA entrepreneurship, equipping them with both the theoretical knowledge and practical skills necessary for the dynamic world of business.

    The programme offers specialisation courses in Finance, Food & Beverage, Textile & Apparel.

    Note: Mandatory internship for all three years of the BBA entrepreneurship programme.

    Academic year 2024-25

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