The BBA (WOW- World of Work) program is designed in two phases. In the first phase, the course aims to expose the students to get hands-on experience with the industry and the changing economy by giving them a competitive edge to deal with the real-world challenges. The second phase is the implementation of practical experience along with application based learning. The Program is also designed to help students increase their entrepreneurial awareness and skills to turn business ideas into successful businesses. The program will not only help students understand areas of Finance, Marketing, Human Resources and International Markets but also will update their current affairs, cultural and social awareness as well as presentation and writing skills. We follow the SPIN Model, which is a customer- centric approach in Entrepreneurship.
With our dedicated faculty, rigorous methodology and state-of-the-art campus, it would be difficult to find a more comprehensive, interactive and holistic experience for anyone willing to enter the professional business world.
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4 Years, 8 Semesters
3 years - 120 Credits
4 years (Honours / Honours with Research) - 160 Credits
The minimum qualification required to apply is a pass in the 10+2 examination in Science / Commerce/ Arts from PUC / ISC / CBSE or equivalent board.
The BBA - Entrepreneurship (WOW) programme also offers value added programmes like Toastmasters International, Stock Market, Digital Marketing and Graphic Designing for the integrated development of its students. These programmes and courses focus on a plethora of skills ranging from being an effective communicator to the most promising entrepreneur.
The programme offers specialisation courses in Finance, Food & Beverage, Textile & Apparels.
Note: Mandatory internship for all three years of the program.
Academic year 2024-25
Babson College, Boston
