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    Undergraduate programs

    BBA (Bachelor of Business Administration) in Sports Management

    Bachelor of Business Administration in Sports Management

    BBA with a specialization in sports management is designed to prepare students for a management career in professional sports and recreation business. The program focuses on providing core educational skills, foundational understanding, and practice by allowing students to engage in experiential learning along with being made aware of the best practices observed in the business, related sports domains, and other allied industry partners. The course structure, vetted by industry specialists and academic experts, will proffer aspirants with the skills, capabilities, and personality that are required in the sports industry. Students pursuing the BBA Sports Management will engage in a challenging, exciting, academically demanding, and relevant program of study. The program will comprise of approaches embedding work-related learning culture within the curriculum with classes, live sports event management projects, industry mentoring, industry-based seminars, and case studies. Students will be offered hands-on training through event simulations, interactions with sports personalities and executives from the industry, field trips, opportunities to participate in international and national competitions as well as placement possibilities with leading sports organizations worldwide.

    Program Code



    3 Years, 6 Semesters


    The minimum qualification required to apply is a pass in the 10+2 examination in Science / Commerce/ Arts from PUC / ISC / CBSE or equivalent board.

    Program Objective:

    Sports Management is all about using management skills to plan, develop, organize, and market sports and related programs. There are numerous types of sports events and management activities that students will be trained on to plan and organize. This program will equip the students with:

    • Ability to comprehend knowledge of the Sports industry, to take part in substantive discussions, and to make decisions according to changing circumstances.
    • Ability to apply the knowledge gained in the management of sports according to the set operational and strategic aims, to follow the application process, and to make decisions.
    • Ability to carry out sports as a professional activity, to express and analyze information, problems, and to find solutions using a scientific approach.
    • Ability to assume responsibility of managing sports event, be able to work in a team, delegate and coordinate responsibilities.

    Program Outcomes:

    On successful completion of the program, students will be able to:

    • Apply critical analysis skills to real-world situations in sports contexts.
    • Analyze and critically evaluate the concepts, development, and defining characteristics of sports as an area of academic and applied study in a global context.
    • Express ideas formally and communicate information appropriately and accurately using a range of media.
    • Develop working relationships using teamwork and leadership skills, recognizing and respecting different perspectives.
    • Manage professional development for a career in the sports industry, reflecting on progress and taking appropriate action.
    • Apply and synthesize models, theories, and concepts from a range of academic disciplines that can effectively manage sports-related operations and services.
    • Critically assess business opportunities and managerial requirements in a range of sports sectors.
    • Analyze and evaluate the strategic issues associated with sports management and the organization of sports events.
    • Explore ethical, policy and decision-making processes that inform sports stakeholders.

    Academic year 2024-25

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