BBA - Sports Management

BBA (Bachelor of Business Administration) in Sports Management

BBA specialising in sports management is designed to prepare students for a management career in the professional sports and recreation business. The BBA in Sports Management programme provides core educational skills, foundational understanding, and practice by allowing students to engage in experiential learning and being made aware of the best practices observed in the business, related sports domains, and other allied industry partners. The BBA Sports Management course structure, vetted by industry specialists and academic experts, will proffer aspirants with the skills, capabilities, and personality required in the sports industry. Students pursuing a BBA in Sports Management will engage in a challenging, exciting, academically demanding, and relevant programme of study. The programme will comprise approaches embedding work-related learning culture within the curriculum with classes, live sports event management projects, industry mentoring, industry-based seminars, and case studies. Students will be offered hands-on training through event simulations, interactions with sports personalities and executives from the industry, field trips, opportunities to participate in international and national competitions, and placement possibilities with leading sports organisations worldwide.

Program Code

006

Duration

4 Years, 8 Semesters

Credits

3 years - 120 Credits
4 years (Honours / Honours with Research) - 160 Credits

Eligibility

The minimum qualification required to apply for a BBA in Sports Management is a pass in the 10+2 Science / Commerce/ Arts examination from the PUC / ISC / CBSE or equivalent board.

Program Objective:

The BBA Sports Management programme uses management skills to plan, develop, organise, and market sports and related programmes. There are numerous types of sports events and management activities that students will be trained to plan and organise. This programme will equip the students with:

• Ability to comprehend knowledge of the Sports industry, participate in substantive discussions, and make decisions according to changing circumstances.
• Ability to apply the knowledge gained in sports management according to operational and strategic aims, follow the application process, and make decisions.
• Ability to carry out sports as a professional activity, to express and analyse information and problems, and to find solutions using a scientific approach.
• Ability to manage sports events, work in a team, delegate and coordinate responsibilities.

Program Outcomes:

The Center for Management Studies (CMS) in JAIN (Deemed-to-be University) is one of the best BBA in Sports Management colleges in Bangalore. On successful completion of the programme, students will be able to:

• Apply critical analysis skills to real-world situations in sports contexts.
• Analyse and critically evaluate the concepts, by defining characteristics of sports globally as an academic and applied study area.
• Express ideas formally and communicate information appropriately and accurately using various media.
• Develop working relationships using teamwork and leadership skills, recognising and respecting different perspectives.
• Manage professional development for a career in the sports industry, reflecting on progress and taking appropriate action.
• Apply and synthesise models, theories, and concepts from various academic disciplines that can effectively manage sports-related operations and services.
• Critically assess business opportunities and managerial requirements in a range of sports sectors.
• Analyse and evaluate the strategic issues associated with sports management and the organisation of sports events.
• Explore ethical, policy and decision-making processes that inform sports stakeholders.

Academic year 2024-25