BBA Branding and Advertising is a 3-year special course enabling students to navigate the managerial aspects of a business, especially the advertising industry, taking up numerous opportunities in the branding and advertising profession. It aims to provide a holistic view of advertising and branding from a managerial and cultural standpoint. BBA in Branding and Advertising offers a broad scope of jobs, diverse jobs, and entrepreneurial opportunities. Brand recognition can be increased by advertising, and branding influences the style and direction of advertising campaigns. Marketing can manage brand accountability, shore up a brand's reputation, and promote advertisement campaigns.
This programme is best suited to students curious about the nature of contemporary consumer markets, consumer psychology and culture, self-motivated, eager to read extensively, engage in discussions, debates and conversations offline and online, and open to new ideas.
006
4 Years, 8 Semesters
3 years - 120 Credits
4 years (Honours / Honours with Research) - 160 Credits
The minimum qualification required to apply is a pass in the 10+2 Science / Commerce/ Arts examination from the PUC / ISC / CBSE or equivalent board.
At the end of the programme student will be able to:
Value Added Certifications:
Certificate of participation / winners for the strategic activities conducted during the programme, including personality and communication workshops.
Internships & Placements: Internships are educational and career development opportunities that allow students to gain practical experience in the professional field. They are structured, short-term, and supervised placements focusing on tasks or projects with defined timescales. BBA Branding and Advertising students benefit significantly from our semester-wise internships and extensive corporate interface, ensuring a perfect mix of business acumen and academic intellect. Our internship department proudly partners with some leading companies to offer enriching opportunities tailored to BBA in branding and advertising programmes.
Toastmasters: Toastmasters International is a global organisation imparting training in effective communication and leadership skills. It helps and motivates students to gain proficiency in public speaking, productive communication, audience interaction, and oratorical skills. Students who have completed 5 levels, each having its own set of speeches and challenges, are then awarded the "Pathways Proficiency" qualification from the USA. Our BBA Branding and Advertising students hold the distinction of being the youngest certified Toastmasters in India.
Student Council: CMS Student Council is the hub of all student activities on the campus. It comprises the various fest teams (Management, Media, Cultural and Sports) and associated clubs. There are council members who regulate and monitor the activities of the council. The council is also responsible for organising the CMS Festival. The student council instils leadership, teamwork and confidence in students. The commission is FOR the students, BY the students and OF the students. Students join the council as members but leave the council as leaders. This is the very heart of CMS.
Career Prospects
Career Path/Job Prospects for BBA (Branding and Advertising) Graduates:
Brand and Design Manager, Marketing Manager, Creative Director, Senior Designer, Design Team Leader, Art Director, Advertising Manager, Account Planner, Communication Consultant, Project Manager, Content Creator and Manager, Client Account Manager and a variety of functions related to Branding and Advertising in all types of industries. The students will also be equipped to start their ad agency or be independent branding or advertising consultants.
Industry-University Tie-Up Model
Internships, Consultancy Projects and live projects are mandatory in the curriculum. The Placement cell is instrumental in establishing tie-ups with reputed industries, providing internship facilities to the students where they get hands-on experience in making frequent strategic decisions to safeguard their companies' growth and survival and learn to face the challenges of the corporate world. This programme enables the student to individually and collaboratively devise ad campaigns for reputed companies.
Academic year 2024-25
