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Undergraduate programs

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    Undergraduate programs

    BBA (Bachelor of Business Administration) Events, Entertainment & Media Management

    Bachelor of Business Administration in Bangalore

    BBA in Events, Entertainment & Media Management is a comprehensive programme developed in accordance with National Education Policy (NEP). The course covers Core Theory and Practical training in Conceptualising, Designing, Sales, Planning, Administration, Production and Execution of events scenarios. The course is designed and taught by practicing event industry experts. Cutting-edge programmes to train and build the next generation of event management professionals.

    This comprehensive course for event management is designed to be your Launchpad into the world of events. The course aims to equip you with the knowledge and tools required to develop, design, execute events and create an explosion of curated content.

    Program Code

    006

    Duration

    4 Years, 8 Semesters

    Credits

    3 years - 120 Credits
    4 years (Honours / Honours with Research) - 160 Credits

    Eligibility

    The minimum qualification required to apply is a pass in the 10+2 examination in Science / Commerce/ Arts from PUC / ISC / CBSE or equivalent board.

    Programme Educational Objectives (PEOs)

    • Apply management knowledge and tools in diverse business and social environments
    • Demonstrate managerial skills and an entrepreneurial attitude with a global perspective
    • Exhibit a high level of moral character, positive mindset, and societal responsibilities
    • Exhibit analytical and critical thinking for decision-making and problem solving

     


    Curriculum Structure

    Semester I

    • Language - I (Kannada/Hindi/Sanskrit/Additional English)
    • English - I
    • Business Accounting
    • Business Trends
    • Introduction to Experiential Management
    • Introduction to Creativity & Project Management
    • Mind Management & Human Values - I

    Semester II

    • Language - II (Kannada/Hindi/Sanskrit/Additional English)
    • English - II
    • Doing business in India
    • Introduction to Wedding Management
    • Quantitative Techniques for Decision Making
    • Mind Management & Human Values - II
    • Project - 1

    Semester III

    • Indian Bazar
    • Technical & Production Management in Events(DSE-1)
    • Entertainment & Show Management(DSE-2)
    • Minor Specialisation: Global Tourism & Destination Marketing
    • General Elective-I
    • Business-oriented computer application
    • Environmental Studies

    Semester IV

    • Corporate Finance
    • Essentials in F&B Management (DSE-3)
    • Fundamentals of Experiential Marketing & Live Media Tools(DSE-4)
    • Minor Specialisation: Theatre and dramatics
    • General Elective-2
    • Indian Constitution
    • Project -2

    Semester V

    • Cost & Management Accounting
    • Income Tax – I
    • Business Law
    • Event Management
    • Wedding Planning (DSE-5)
    • Corporate Event Planning (DSE-6)
    • Minor Specialisation: Essentials of Mice
    • General Elective-3
    • Emerging Technologies

    Semester VI

    • Income Tax – II
    • Event Management
    • Destination & Luxury Weddings (DSE-7)
    • CSR & Reward & Recognition Events (DSE-8)
    • Minor Specialisation: Management and Event Hospitality
    • General Elective-4
    • E-Commerce
    • Project -3


    Industry-University Tie-Up Model
    This programme offers specialisation subjects that are taught by eminent game-changers in the events, media and entertainment industry from Mumbai and across India, bringing to you a real-world understanding of the business: Sabbas Joseph - Wizcraft, Viraf Sarkari - Wizcraft, Sushma Gaikwad - Ice Global, Pramod Gaikwad - Ice Global, Andre Timmins - Wizcraft, Samit Garg - E-Factor Entertainment, Mahesh Shirodkar - Tamarind Global, Roshan Abbas- Geometry Encompass, Brian Tellis- Fountainhead MKTG, Oum Pradutt - Phase 1 Events & Entertainment Pvt Ltd, Raj Nayak - House of Cheer, Anuja Choudhary - Wispk, Tabassum Modi - Victor Tango Entertainment Pvt Ltd and Tarsame Mittal - TM Talent Management, Khantil Mehta-Go Bananas; Neha Seth Arora- Varvadhu.

    Program Outcome

    At the end of the programme student will be able to:

    • Integrate management tools and concepts to solve business and social problems
    • Evaluate business opportunities by scanning the competitive environment, key stakeholders and business and social landscape
    • Execute inter and multi-disciplinary approaches for problem-solving
    • Apply analytical and critical thinking skills in decision-making
    • Develop effective communication across cultural settings and in technologically mediated environments
    • Demonstrate leadership skills to work effectively in diverse teams
    • Articulate the concepts and practices of entrepreneurship and innovation
    • Demonstrate ethical reasoning and responsible global citizenship

    Career Opportunities
    This comprehensive course for event management is designed to be your Launchpad into the world of events. The course aims to equip you with the knowledge and tools required to develop, design, execute events and create an explosion of curated content. At the end of the programme student will be able to develop industry-relevant skills and build a rewarding career This course will equip students with the knowledge and tools required to develop, design, execute events.

    After successful completion of this program, students can work with leading Event Management companies as:

    • Brand Management Professional
    • Event Creative Director & Designer
    • Wedding Planner
    • Client Servicing Manager
    • Event Planner & Coordinator
    • Public Relations Officer
    • Hospitality Manager
    • Artiste Manager
    • Corporate Communications Specialist
    • Resource Purchase Manager

    Academic Co-Curricular Activities

    Value Added Certifications:

    • Photoshop
    • Tally
    • Digital Marketing
    • Photography
    • Event Managers (From Wizcraft)

    Internship & Placements: Internships are educational and career development opportunities provided to the students to implement practical experience in the professional field. They are structured, short term and supervised placements focusing upon a task or projects with defined timescales. Our semester wise internships and extensive corporate interface ensure a perfect mix of business acumen and academic intellect. Our internship department proudly partners with some leading companies.


    Toastmasters: Toastmasters International is a global organisation imparting training in effective communication and leadership skills. It helps and motivates students to gain proficiency in public speaking, productive communication, audience interaction, and oratorical skills. Students who have completed 5 levels each having its own set of speeches and challenges are then awarded with the “Pathways Proficiency” qualification from the USA. Our students hold the distinction of being the youngest certified Toastmasters in India.

    Academic Activities

    • The International Management Day (IM DAY)
    • Management Expo
    • Education Expedition
    • Illusion - Advertisement Event
    • Utkarsh - Entrepreneurship Event
    • C2C - College to Corporate
    • OBOW - ICT
    • Corporate Lecture Series
    • LinkedIn Learning Certifications

    Extracurricular Activities

    Student Council: CMS Student Council is the hub of all student activities on the campus. It comprises of the various fest teams (Management, Media, Cultural and Sports) and clubs associated with them. There are council members who regulate and monitor the activities of the council. The council is also responsible for organising the CMS Festival. The student council instils leadership, teamwork and confidence in students. The council is FOR the students, BY the students and OF the students. Students join the council as members but leave the council as leaders. This is the very heart of CMS.

    CMS Festival: Youth Oriented Fests

    • Threshold (Management Fest)
    • Precipice (International Management Fest)
    • Lasya (Cultural Fest)
    • Fundamentalist (Business Quiz)
    • Abhinaya (Theatre Fest)

    Sports

    • CFL - College Football League
    • CPL - College Premier League
    • CMS Cup

    Value Added Activities and Events

    • Freshers' Day
    • Protégé - Management Fest
    • Verve - Cultural Fest
    • Lumiere - Media Fest
    • Model United Nations (MUN)
    • Graduation and Achievers' Day
    • Alumni Meet
    • Yuva Ignited Minds - Social Sensitivity
    • Vishwas - The Counseling Centre
    • Grievance Cell

    Clubs and Societies

    • GrahaQ - Marketing Club
    • Ethos - HR Club
    • Vridhi – The Finance Club
    • Vidhyanidhi – The Student Research Development Cell
    • NSS Cell – The National Service Scheme Club
    • Kannada Kalpa – The Kannada Club
    • The Women Cell
    • Sankalp – The Hindi Club
    • Confluence - The English Club
    • TEDx
    • The Master of Ceremonies Club
    • Creative Inc. – The Creative Club
    • NAT – The Networking and Analysis Club
    • Gender Champions – The Gender Equality Club
    • Hult Prize Organization – The Social-Entrepreneurship Club
    • Start-Up Club

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