International  |  Life at CMS  |  Media Studies
Alumni  |  Annual Report  |  Campus 360  |  Blogs  |  Media
cms bschool

BBA - Branding and Advertising

  • Home
  • BBA - Branding and Advertising

Overview

BBA - Branding and Advertising

BBA Branding and Advertising is a 3-year special course enabling students to navigate the managerial aspects of a business, especially the advertising industry, taking up numerous opportunities in the branding and advertising profession. It aims to provide a holistic view of advertising and branding from a managerial and cultural standpoint. BBA in Branding and Advertising offers a broad scope of jobs, diverse jobs, and entrepreneurial opportunities. Brand recognition can be increased by advertising, and branding influences the style and direction of advertising campaigns. Marketing can manage brand accountability, shore up a brand's reputation, and promote advertisement campaigns.

This programme is best suited to students curious about the nature of contemporary consumer markets, consumer psychology and culture, self-motivated, eager to read extensively, engage in discussions, debates and conversations offline and online, and open to new ideas.

  • Program Code

    006

  • Duration

    2 Years

  • Credits

    3 years - 120 Credits
    4 years (Honours / Honours with Research) - 160 Credits

Eligibility

The minimum qualification required to apply is a pass in the 10+2 Science, Commerce, or Arts examination from PUC, ISC, CBSE, or an equivalent board.

Curriculum Structure

  • Ethics for Business
  • Quantitative Techniques for Decision making
  • Business Accounting
  • Principles of Branding
  • General English
  • Mind Management and Human Values - 1
  • Languages-I (Hindi, Kannada, Sanskrit, Additional English)
  • Open Elective
  • Entrepreneur Essentials
  • Human Resource Management
  • Fundamentals of Marketing & Advertising
  • Consumer Psychology
  • Languages - II (Hindi, Kannada, Sanskrit, Additional English)
  • Mind Management and Human Values - 2
  • Business Communication
  • Open Elective
  • Entrepreneur Essentials
  • Emerging Technologies
  • Environmental Studies
  • Major Elective
  • Integrated Marketing Communication / Business Research Methods
  • Minor Specialization
  • Marketing / Human Resource / International Business / Supply Chain (Logistics)/Finance
  • Open Elective
  • Projects / Internships
  • Entrepreneur Essentials
  • Indian Constitution
  • Indian Bazaar
  • Major Elective
  • Social Media Marketing / Performance Marketing / Creative Writing
  • Minor Specialization
  • Marketing / Human Resource / International Business / Supply Chain (Logistics)/Finance
  • Entrepreneur Essentials
  • Management Accounting
  • Income Tax - I
  • Strategic Management
  • Major Elective
  • Brand Design / Ad Film Making / Planning and Strategy for Advertising / Campaign
  • Performance Assessment
  • Minor Specialization
  • Marketing / Human Resource/International Business / Supply Chain (Logistics)/Finance
  • Entrepreneur Essentials
  • Income Tax - II
  • Legal Aspects of Business
  • Major Elective
  • Media Planning / Public Relations / Brand Strategy / Social Media Analytics
  • Minor Specialization
  • Marketing/ Human Resource / International Business / Supply Chain (Logistics) / Finance
  • Entrepreneur Essentials

Programme Highlights

  • Programme Educational Objectives (PEOs)

  • Program Outcome

  • Academic Co-curricular Activities

  • Academic Activities

  • Extracurricular Activities

  • Value Added Activities and Events

  • Clubs and Societies

  • Career Prospects

  • Apply management knowledge and tools in diverse business and social environments.
  • Demonstrate managerial skills and an entrepreneurial attitude with a global perspective.
  • Exhibit a high moral character, positive mindset, and societal responsibilities.
  • Exhibit analytical and critical thinking for decision-making and problem-solving
  • Integrate management tools and concepts to solve business and social problems
  • Evaluate business opportunities by scanning the competitive environment, key stakeholders and business and social landscape
  • Execute inter and multi-disciplinary approaches for problem-solving
  • Apply analytical and critical thinking skills in decision-making
  • Develop effective communication across cultural settings and in technologically mediated environments
  • Demonstrate leadership skills to work effectively in diverse teams
  • Articulate the concepts and practices of entrepreneurship and innovation
  • Demonstrate ethical reasoning and responsible global citizenship

Programme Specific Outcome

  • Apply knowledge, creativity, and the right attitude essential to deliver effective leadership in the advertising and branding arena.
  • Design and develop compelling content for marketing campaigns

Value Added Certifications:

Certificate of participation / winners for the strategic activities conducted during the programme, including personality and communication workshops.

Internships & Placements: Internships are educational and career development opportunities that allow students to gain practical experience in the professional field. They are structured, short-term, and supervised placements focusing on tasks or projects with defined timescales. BBA Branding and Advertising students benefit significantly from our semester-wise internships and extensive corporate interface, ensuring a perfect mix of business acumen and academic intellect. Our internship department proudly partners with some leading companies to offer enriching opportunities tailored to BBA in branding and advertising programmes.

Toastmasters: Toastmasters International is a global organisation imparting training in effective communication and leadership skills. It helps and motivates students to gain proficiency in public speaking, productive communication, audience interaction, and oratorical skills. Students who have completed 5 levels, each having its own set of speeches and challenges, are then awarded the "Pathways Proficiency" qualification from the USA. Our BBA Branding and Advertising students hold the distinction of being the youngest certified Toastmasters in India.

  • The International Management Day (IM DAY)
  • Management Expo
  • Education Expedition
  • Illusion - Advertisement Event
  • Utkarsh - Entrepreneurship Event
  • C2C - College to Corporate
  • OBOW - ICT
  • Corporate Lecture Series
  • LinkedIn Learning Certifications

Student Council: CMS Student Council is the hub of all student activities on the campus. It comprises of the various fests teams (Management, Media, Cultural and Sports) and clubs associated with them. There are council members who regulate and monitor the activities of the council. The council is also responsible for organizing the CMS Festival. The Student council instills leadership, teamwork and confidence in students. The council is FOR the students, BY the students and OF the students. Students join the council as members but leave the council as leaders. This is the very heart of CMS.

CMS Festival: Youth Oriented Fests

  • Threshold (Management Fest)
  • Precipice (International Management Fest)
  • Lasya (Cultural Fest)
  • Fundamentalist (Business Quiz)
  • Abhinaya (Theatre Fest)

Sports

  • CFL - College Football League
  • CPL - College Premier League
  • CMS Cup
  • Fresher's Day
  • Protege - Management Fest
  • Verve - Cultural Fest
  • Lumiere - Media Fest
  • Model United Nations (MUN)
  • Graduation and Achievers' Day
  • Alumni Meet
  • Yuva Ignited Minds - Social Sensitivity
  • Vishwas - The Counseling Centre
  • Grievance Cell
  • Abhinaya
  • GrahaQ - Marketing Club
  • Ethos - HR Club
  • Vridhi – The Finance Club
  • Vidhyanidhi – The Student Research Development Cell
  • NSS Cell – The National Service Scheme Club
  • Kannada Kalpa – The Kannada Club
  • The Women Cell
  • Sankalp – The Hindi Club
  • Confluence - The English Club
  • TEDx
  • The Master of Ceremonies Club
  • Creative Inc. – The Creative Club
  • NAT – The Networking and Analysis Club
  • Gender Champions – The Gender Equality Club
  • Hult Prize Organisation – The Social-Entrepreneurship Club
  • Start-Up Club

Career Path/Job Prospects for BBA (Branding and Advertising) Graduates:

Brand and Design Manager, Marketing Manager, Creative Director, Senior Designer, Design Team Leader, Art Director, Advertising Manager, Account Planner, Communication Consultant, Project Manager, Content Creator and Manager, Client Account Manager and a variety of functions related to Branding and Advertising in all types of industries. The students will also be equipped to start their ad agency or be independent branding or advertising consultants.

Industry-University Tie-Up Model

Internships, Consultancy Projects and live projects are mandatory in the curriculum. The Placement cell is instrumental in establishing tie-ups with reputed industries, providing internship facilities to the students where they get hands-on experience in making frequent strategic decisions to safeguard their companies' growth and survival and learn to face the challenges of the corporate world. This programme enables the student to individually and collaboratively devise ad campaigns for reputed companies.

Image

FAQ's

What is BBA in Branding and Advertising?

BBA in Branding and Advertising is an undergraduate degree that fosters strong knowledge of advertising and brand identity in students. Students gain expertise in creating impactful marketing strategies that help attract customers.

What is the scope of branding?

Branding has an extensive scope and covers important aspects like public relations, brand development, customer engagement, etc. BBA (Branding & Advertising) graduates can explore significant job roles like Brand Manager, Marketing Executive, Digital Marketing Specialist, Social Media Manager, etc.

What is the difference between branding and advertising?

Branding creates a company’s identity and reputation, while advertising promotes products or services to attract customers.

What are the 4 Vs of branding?

The 4 Vs of branding are Vision, Value, Voice, and Variation. These 4 Vs help create a strong brand identity and connect with customers.

What are the 4 Ps of branding?

The 4 Ps of branding that contribute to successful marketing strategies include:

  • Product
  • Price
  • Place
  • Promotion

What are the 5 Cs of branding?

The 5 Cs of branding are Clarity, Consistency, Credibility, Connection, and Commitment. All these aforesaid Cs of branding ensure strong brand recognition.

Apply UG Apply PG Enquire Brouchure
UG
PG
Enquire
Brouchure
CMS Logo