Overview

BBA - Events, Entertainment & Media Management

BBA in Events, Entertainment & Media Management is a comprehensive programme developed under the National Education Policy (NEP). The BBA in Event Management course covers Core Theory and Practical training in Conceptualising, Designing, Sales, Planning, Administration, Production, and Executing event scenarios. The course is designed and taught by practising event industry experts—cutting-edge programmes to train and build the next generation of event management professionals.

This comprehensive event management course is offered at the Center for Management Studies (CMS) in JAIN (Deemed-to-be-University), one of India's best BBA Event Management colleges. It is designed to be your Launchpad into the world of events. It aims to equip you with the knowledge and tools required to develop, design, and execute events and create an explosion of curated content.

  • Program Code

    006

  • Duration

    4 Years

  • Credits

    3 years - 120 Credits
    4 years (Honours / Honours with Research) - 160 Credits

Eligibility

The minimum qualification required to apply is a pass in the 10+2 examination in Science / Commerce/ Arts from PUC / ISC / CBSE or equivalent board.

Curriculum Structure

  • Ethics for Business
  • Quantitative Techniques for Decision Making
  • Business Accounting
  • Introduction To Experiential Management
  • English-I
  • Language-I
  • Hindi-I
  • Kannada-I
  • Sanskrit-I
  • Additional English-I
  • Open Elective
  • Mind Management and Human Values - I
  • TDPCL-1: Transdisciplinary Project Centric Learning
  • Human Resource Management
  • Modern Marketing
  • Introduction To Creativity & Project Management
  • Open Elective
  • Business Communication
  • Language-II
  • Hindi-II
  • Kannada-II
  • Sanskrit-II
  • Additional English-II
  • Mind Management and Human Values - II
  • TDPCL-2: Transdisciplinary Project Centric Learning
Major Electives:
  • Introduction to Wedding Management
  • Essentials of Food & Beverages Management
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Emerging Technologies
  • Environmental Studies
  • Open Elective
  • Organisational Study / Start -Up Work / Internship Project
  • TDPCL-3: Transdisciplinary Project Centric Learning
  • Indian Bazaar
Major Electives:
  • Entertainment & Show Management
  • Event Guest Management, Hospitality & Logistics Management
  • Technical & Production Management In Events
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Indian Constitution
  • TDPCL-4: Transdisciplinary Project Centric Learning
  • Management Accounting
  • Income Tax-I
  • Strategic Management
Major Electives 1:
  • Experiential Marketing
  • Multimedia Technology In Events
Major Electives 2:
  • MICE - Conceptualisation and Planning
  • Public Events & Mega Productions - Conceptualisation & Planning
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • TDPCL-5: Transdisciplinary Project Centric Learning
  • Income Tax - II
  • Legal Aspects of Business
 
Major Electives 3:
  • Event Entrepreneurship, Ethics, Legal & Compliance
  • Career Readiness
Major Electives 4:
  • Event Assessment, Risk Management , Health & Safety
  • Vendor Management, Venue Selection, Destination Management
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • TDPCL-6: Transdisciplinary Project Centric Learning
Honours
  • Advanced Excel for Business
  • Qualitative and Quantitative Research Methods
  • Corporate Governance and Sustainability
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Internship
  • Seminar
Honours with Research
  • Case Development and Research
  • Qualitative & Quantitative Research Methods
  • Operations Research Methods
  • Data Analysis - Tools & Techniques
  • Research Ethics and Academic Writing
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Master Thesis
Honours
  • Emotional Intelligence for Leadership
  • Data Driven Decision Making
  • Design Thinking and Innovation Management
  • Project Management
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Master Thesis
Honours with Research
Minor Electives:
  • Finance/Marketing/ Human Resource/ International Business/ Supply Chain Management.
  • Master Thesis

Programme Highlights

  • Industry-University Tie-Up Model

  • Program Outcome

  • Career Opportunities

  • Academic Co-curricular Activities

  • Academic Activities

  • Extracurricular Activities

  • Value Added Activities and Events

  • Clubs and Societies

This programme offers specialisation subjects that are taught by eminent game-changers in the events, media and entertainment industry from Mumbai and across India, bringing you a real-world understanding of the business: Sabbas Joseph - Wizcraft, Viraf Sarkari - Wizcraft, Sushma Gaikwad - Ice Global, Pramod Gaikwad - Ice Global, Andre Timmins - Wizcraft, Samit Garg - E-Factor Entertainment, Mahesh Shirodkar - Tamarind Global, Roshan Abbas- Geometry Encompass, Brian Tellis- Fountainhead MKTG, Oum Pradutt - Phase 1 Events & Entertainment Pvt Ltd, Raj Nayak - House of Cheer, Anuja Choudhary - Wispk, Tabassum Modi - Victor Tango Entertainment Pvt Ltd and Tarsame Mittal - TM Talent Management, Khantil Mehta-Go Bananas; Neha Seth Arora - Varvadhu. We are proud of our Business Administration department at the Center for Management Studies (CMS) in JAIN (Deemed-to-be-University). Our highly qualified faculties make our programme the best BBA in Event Management in Bangalore.

At the end of the programme, students will be able to:

  • Integrate management tools and concepts to solve business and social problems.
  • Evaluate business opportunities by scanning the competitive environment, key stakeholders and business and social landscape.
  • Execute inter and multi-disciplinary approaches for problem-solving.
  • Apply analytical and critical thinking skills in decision-making.
  • Develop effective communication across cultural settings and in technologically mediated environments.
  • Demonstrate leadership skills to work effectively in diverse teams.
  • Articulate the concepts and practices of entrepreneurship and innovation.
  • Demonstrate ethical reasoning and responsible global citizenship.

This comprehensive event management course available for students at JAIN(Deemed-to-be-University) is designed to be your Launchpad into the world of events. The course aims to equip you with the knowledge and tools required to develop, design, execute events and create an explosion of curated content. At the end of the programme, students will be able to build industry-relevant skills and a rewarding career. This course will equip students with the knowledge and tools required to create, design, and execute events and be ranked among the top colleges for BBA in Event Management.

After the successful completion of this programme, students can work with leading Event Management companies and in roles such as:

  • Brand Management Professional
  • Event Creative Director & Designer
  • Wedding Planner
  • Client Servicing Manager
  • Event Planner & Coordinator
  • Public Relations Officer
  • Hospitality Manager
  • Artist Manager
  • Corporate Communications Specialist
  • Resource Purchase Manager

 

Value Added Certifications:

  • Photoshop
  • Tally
  • Digital Marketing
  • Photography
  • Event Managers (From Wizcraft)

Internships & Placements: Internships are educational and career development opportunities that allow students to gain practical experience in the professional field. The students at the Center for Management Studies (CMS) in JAIN (Deemed-to-be-University) pass out with flying colours and are proud placement holders in the top 4. They are structured, short-term, and supervised placements that focus on tasks or projects with defined timescales. Our semester-wise internships and extensive corporate interface ensure a perfect mix of business acumen and academic intellect. Our internship department proudly partners with some leading companies, and the institute's flamboyance is widely appreciated and is emerging as a visionary making it one of the best BBA in Event Management colleges in Bangalore.

Toastmasters: Toastmasters International is a global organisation that teaches effective communication and leadership skills. It helps and motivates students to gain proficiency in public speaking, productive communication, audience interaction, and oratorical skills. Students who have completed five levels, each with its own set of speeches and challenges, are then awarded the “Pathways Proficiency” qualification from the USA. Our students hold the distinction of being the youngest certified Toastmasters in India.

  • The International Management Day (IM DAY)
  • Management Expo
  • Education Expedition
  • Illusion - Advertisement Event
  • Utkarsh - Entrepreneurship Event
  • C2C - College to Corporate
  • OBOW - ICT
  • Corporate Lecture Series
  • LinkedIn Learning Certifications

Student Council: CMS Student Council is the hub of all student activities on the campus. It comprises the various fest teams (Management, Media, Cultural and Sports) and associated clubs. There are council members who regulate and monitor the activities of the council. The council is also responsible for organising the CMS Festival. The student council instils leadership, teamwork and confidence in students. This council is FOR the students, BY the students and OF the students. Students join the council as members but leave the council as leaders. This is the very heart of CMS.

CMS Festival: Youth Oriented Fests

  • Threshold (Management Fest)
  • Precipice (International Management Fest)
  • Lasya (Cultural Fest)
  • Fundamentalist (Business Quiz)
  • Abhinaya (Theatre Fest)

Sports

  • CFL - College Football League
  • CPL - College Premier League
  • CMS Cup
  • Fresher's Day
  • Protege - Management Fest
  • Verve - Cultural Fest
  • Lumiere - Media Fest
  • Model United Nations (MUN)
  • Graduation and Achievers' Day
  • Alumni Meet
  • Yuva Ignited Minds - Social Sensitivity
  • Vishwas - The Counseling Centre
  • International Visit
  • Grievance Cell
  • GrahaQ - Marketing Club
  • Ethos - HR Club
  • Vridhi – The Finance Club
  • Vidhyanidhi – The Student Research Development Cell
  • NSS Cell – The National Service Scheme Club
  • Kannada Kalpa – The Kannada Club
  • The Women Cell
  • Sankalp – The Hindi Club
  • Confluence - The English Club
  • TEDx
  • The Master of Ceremonies Club
  • Creative Inc. – The Creative Club
  • NAT – The Networking and Analysis Club
  • Gender Champions – The Gender Equality Club
  • Hult Prize Organization – The Social-Entrepreneurship Club
  • Start Up Club
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FAQ's

What is BBA in Event Management?


A BBA in Event Management is a degree that teaches planning, organising, and managing events, entertainment projects, and media activities.

Does event management have scope?


Yes. Event management has a broad scope. Event management degree holders get rewarding opportunities to work as event planners or event organisers in corporate events, weddings, concerts, and media production opportunities.

Is event management a good job?


Yes. Event management is an exciting field that offers creative career opportunities to individuals. Event management graduates can explore promising career opportunities in different sectors. They can work as event planners, event managers or event organisers.

What is the qualification for event management?


A BBA in Event Management is the most suitable qualification for event management. Candidates with good communication skills and experience in event management have extra advantages over non-experienced candidates.

Does event management pay well?


Salaries vary, but experienced event managers and professionals in high-profile events can earn well.

What is a Media Management course?


A Media Management course teaches how to handle media projects, advertising, digital content, and entertainment business strategies.