Field Visit to Keeragere CRS, Harohalli

Harohalli, 7 August 2024: Students from the first-semester BBA (F Section) undertook an industrial visit to the Keeranagere Silk Rearing Institute in Harohalli on 7 August 2024. The visit was organised as part of the programme’s experiential learning component, which aimed to introduce students to one of India’s most prominent traditional industries—the sericulture sector. The students were accompanied by their class teacher, Dr Preethi K. A., along with administrative staff.

The visit offered students a comprehensive understanding of the silk rearing process, beginning with mulberry cultivation, which forms the foundation of silkworm rearing. Experts at the institute provided an overview of mulberry farming techniques, leaf harvesting processes, and the environmental conditions required for optimal growth. Students then learned about the various stages of silkworm rearing, including incubation, moulting, cocoon formation, and preparation for silk extraction.

Through guided demonstrations and interactive discussions, students gained insights into the complexity, precision, and labour involved in producing high-quality silk. The staff also explained how the sericulture industry is deeply interconnected with agriculture, textile production, and local economies. This helped students understand the broader industrial ecosystem and the significant economic rotation generated by silk production across the value chain.

As Corporate BBA students, the cohort also explored the financial and managerial dimensions of the industry, including supply chain linkages, market dynamics, and the role of government support in sustaining traditional sectors. The session provided a holistic understanding of how various industries complement one another within the larger economic framework.

Reflecting on the experience, Dr Preethi K. A. stated, “This visit has been immensely beneficial for our first-semester students. It allowed them to explore the roots of one of India’s most valued industries and understand both the scientific and economic aspects of sericulture. Such exposure at an early stage helps build a strong foundation for their future academic and managerial pursuits.”

The visit proved to be an enriching learning experience, offering students valuable early exposure to industrial processes and strengthening their understanding of traditional industries within modern business contexts. The University plans to continue organising similar industrial engagements to enhance practical learning and promote industry-oriented education.